Demand Analytix helps companies with "dynamic product portfolios" develop product, marketing, and sales strategies that drive and shape product demand to meet and exceed financial goals. We do this through our consulting practice, professional services, and Business Analytics applications, which include Third Party software and our ForecastWorkbenchTM SaaS (Software-as-a-Service).
We define companies with "dynamic product portfolios" as those offering products with relatively short (typically five years or less) lifespans. Their products are characterized by fast growth after product introduction and fast decline when replaced by a replacement product. Examples include manufacturers of hi-tech products (systems, hardware, and software) and resellers.
We offer consulting services to help companies develop product, marketing, and sales strategies to meet and exceed their business objectives. We do this by analyzing, modeling and predicting future revenues and profitability for different marketing, sales and product scenarios. We take into consideration sales histories, sales and marketing strategies, channels of distribution, and product strategies.
Our professional services include training users on ForecastWorkbench, support services, and custom engineering services to integrate ForecastWorkbench with existing users' ERP systems. In addition, we provide engineering to deploy and support ForecastWorkbench as a container on customers' private clouds.
Contact us directly at firstname.lastname@example.org so that we can discuss how our professional services can help improve your revenues and profitability.
Our Business Analytics applications are available as a Software-as-a-Service in the public cloud and as a Docker container for companies who want to deploy it to their private clouds. They include ForecastWorkbench Orders Analysis and ForecastWorkbench Forecasting. Our SaaS applications help our users:
Our applications were developed primarily for product line managers, product marketing managers, general managers, and financial planning analysts for business planning/strategy development and systematic tracking and forecasting product revenues and profitability. A secondary user application is the creation of unconstrained demand forecasts for input to supply chain management.
A number of competing applications exist for product forecasting purposes, including those from Oracle, SAP, SAS, Steelwedge, and many small companies. Demand Analytix ForecastWorkbench is differentiated in the following ways:
Our professional services that support our SaaS include webinar and on-site training and on-boarding services. In addition to training, our on-boarding services include:
Our target customers are CEO's, general managers, product line managers, finance FP&A managers and their teams who are responsible for product line P&L's, product, product marketing, and finance strategies. Team members include product managers, product marketing managers, demand analysts, and financial analysts. Extended users include Sales and Operations Planning (S&OP) decision makers in Marketing, Sales, Finance, and Operations.
At many companies, our target users still grapple with spreadsheets to analyze demand and to create forecast scenarios. Spreadsheets are difficult to set up, maintain, use, cannot scale, and are not easily shared. Also, they do not help organizations track, model, and learn from experience.