Demand Analytix Blogs
Welcome to the blog site for Demand Analytix. Our blogs are primarily intended for subscribers to Demand Analytix Software-as-a-Service. They include managers of products, product marketing managers, general managers with P&L responsibilities, and analysts from marketing, operations, sales, and finance.
The theme for the blogs typically revolve around Demand Analytix's mission, which is to help organizations analyze demand for their products, forecast demand, and shape future demand through product and marketing startegies and programs.
We hope that the blogs will be educational, provide useful insights, and will inspire.
How Many Sales Leads Do You Need? The Answer Begins 7 Months From Now.
Developing your Product Forecast is not just about predicting whether your products revenues will meet your financial objectives. Nor is it just about making sure you can supply the right amount of product. If you are a B2B, it is also about planning for marketing and sales success.
Aligning Product Strategy and Sales
One of the most challenging tasks that you have as a GM, product line manager, product marketing manager and product manager is to align your sales people to product strategy. By product strategy in this sense, I include the multiple components that comprise it. They include the "whole" product, the markets and channels that you are targeting, product positioning, and product pricing.
The Toughest Question I Ever Faced in Marketing
I remember the moment as if it was yesterday, although it was over ten years ago. And the question gnaws at me even today. The question: “ What can you do to ensure that Sales will meet our number?”
Embrace That Problem Child
Most product managers want to be associated with the hot new product in a hot growth market for good reasons -- the personal exposure that it will provide both within the company and outside, the additional gold star that it adds to your resume, the energy and excitement within the company rallying behind the new product, the personal development that comes with it, and many more reasons. People like winners and want to be associated with winners. That includes winning products.
The Forecast is Where Everything in Marketing Comes into Focus
When I was a business school student, my marketing professor cited a quote from Ted Levitt that I will never forget: "Pricing is where everything in marketing comes into focus." Professor Levitt of Harvard Business School was perhaps the most brilliant marketing academician of our times.