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Demand Analytix Predicts the Number of Sales Deals Required to Meet Revenue Plan

New "Deals Estimator" Module Also Helps Marketing Define the Number of New Customer Leads Multiple Months Into the Future


November 9, 2016   San Francisco, California

The new Deals Estimator module extends Demand Analytix's Forecast Workbench advantages to Marketing and Sales management within B2B companies. While reviewing the revenue forecast within Forecast Workbench, the user can shift into the Deals Estimator to view both the actual history and forecast of customer deals. The number of repeat and new customers per period can be visualized in chart views. The average bookings sizes for repeat and new customers can also be visualized. Deals Estimator also calculates a forecast for repeat and new customers, in addition to a forecast for average deal sizes. It then appraises the likelihood of whether the revenue plan can be achieved based on its forecast of deals.

Deals Estimator Advantages

The advantages and benefits of Deals Estimator include the following:

  • Marketing managers can be given an estimate of the number of new customers that are required to meet the Product Line revenue plan or forecast multiple months ahead of time.
    • This enables them to better determine the number of qualified leads that Sales needs while taking into account the sales cycle time and marketing program planning and execution time. For many B2B companies, the number of leads required needs to be predicted at least 7 months ahead of time.
  • Management can better assess whether the Product Line revenue plan or forecast is overly optimistic or pessimistic.
    • Deals Estimator compares the revenue plan against a forecast based on the predicted number and size of customer deals, enabling management to determine whether the plan is realistic.
  • Deals Estimator distinguishes between New and Repeat Customers.
    • This provides greater granularity for marketing to determine the required number of new qualified leads to meet plan.
  • Deals Estimator forecasts the average deal sizes for both repeat and new customers, based on historical repeat and new deals and product revenue mix.
    • This provides for a more accurate estimate of the future average deal sizes. Currently, many companies make this estimate by simply dividing past revenues by the number of customers purchasing. This ignores whether or not the customer is a repeat or new customer. It also ignores the product mix, which can vary over time.
    • Deal sizes for repeat and new customers can differ substantially, and Deals Estimator calculates their histories and predicts both.

Deals Estimator Futher Differentiates Demand Analytix 

Deals Estimator extends Demand Analytix's capabilities into Lead-to-Revenue Management (aka L2RM). Demand Analytix's capabilities include automated product forecasting, sales analysis, automated financial roll-ups, and, now, Deals Estimator. They help bridge across Product Lifecycle Management, Financial Planning and Analysis, Supply Chain Management, and Marketing/Sales Lead Funnel Management. Demand Analytix is the only company that offers these capabilities in the public cloud as an affordable software-as-a-service.


Deals Estimator is available for Beta customers and will be available to all customers in January, 2017. If you are interested in a demonstration and becoming a Beta, contact Demand Analytix Sales at

Deals Estimator will be available to all subscribers at no additional charge.

Demand Analytix offers the only SaaS software that integrates orders analysis, product forecasting, and financial roll-ups showing net revenue and gross margin. It has been developed by product managers for product managers and PL owners and reflects product management best practices.

Demand Analytix's mission is to help companies develop product, marketing, and sales strategies that shape future product demand in order to meet or exceed their revenue and profitability objectives. We do this through affordable Business Analytics Software-as-a-Service (SaaS) applications and professional services. Demand Analytix is the only demand forecasting software that is a Software-as-a-Service and that is targeted at product line managers and product marketing managers. 

About Us

Demand Analytix helps companies develop product, marketing, and sales strategies that drive and shape product demand to meet and exceed financial goals. We do this through our consulting practice, professional services, and Business Analytics applications, which include Third Party software and our ForecastWorkbenchTM SaaS (Software-as-a-Service).

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