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Demand Analytix Adds Exponential Forecast Calculations to Forecast Workbench

May, 2014   Capitola, CA

Demand Analytix has released a new version of its Forecast Workbench module that adds a number of new exponential forecasting calculations. They include Single Exponential, Holt Linear, Holt Exponential, and Holt-Winters Additive and Multiplicative with Seasonality. They add to the growing list of built-in forecast calculation assists.

Users can select their own exponential smoothing parameters, which include level, trend, and damping coefficients, or take advantage of Demand Analytix's Optimizer to calculate optimum parameters with or without damping.

Demand Analytix now includes the most commonly used forecasting algorithms featured in more pricey and more complex applications, such as SAP's APO and Oracle Demantra.

In addition, Demand Analytix's mobile user interface has been improved to support ios7 on the iPad as well as Android-based tablets.

Unlike most forecasting applications, Demand Analytix:

  • is a SaaS that can be accessed by all members of your team
  • supports mobile devices
  • integrates product sales analysis with product forecasting
  • automatically rolls up the forecast to provide product line bookings
  • can compare the impact on bookings between one forecast and another
  • was developed with product managers in mind and reflects product management best practices
  • retains forecast histories and automatically tracks actual orders against forecasts
  • is much more affordable¬†

About Us

Demand Analytix helps companies develop product, marketing, and sales strategies that drive and shape product demand to meet and exceed financial goals. We do this through our consulting practice, professional services, and Business Analytics applications, which include Third Party software and our ForecastWorkbenchTM SaaS (Software-as-a-Service).

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