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Demand Analytix Adds Deals Estimator Module to Goals Workbench

Deals Estimator enables managers to estimate the sales funnel it will need to meet product line revenue goals


February 10, 2017   San Francisco, California

Following on the November, 2016 news release of its new Deals Estimator module, Demand Analytix announced today the addition of Deals Estimator to the Goals Workbench application. Deals Estimator can now be used with both Forecast Workbench and Goals Workbench.

With Goals Workbench, users can easily develop different revenue goal scenarios for their product lines based on historical sales. Goals Workbench automatically rolls-up historical product sales transactions to the product line level. The user can then use Goals Workbench's automated forecast calculation assists to generate goals, or simply copy and paste goals from a spreadsheet. Historical revenues and product line revenue goals are displayed in a chart and table.

The user can then simply push a Deals Estimator button to calculate the number of customer deals and size of deals that are required to meet product line goals. Deals are segmented between new customer deals and existing customer deals.

Deals Estimator Advantages

The advantages and benefits of Deals Estimator include the following:

  • Marketing and sales managers can be given an estimate of the number of new and repeat customers that are required to meet the Product Line revenue goals months ahead of time.
  • They can determine the number of qualified leads that Sales needs while taking into account the sales cycle time and marketing program planning and execution time. For many B2B companies, the number of leads required needs to be predicted at least 7 months ahead of time.
  • Management can better assess whether Product Line goals are overly optimistic or pessimistic.

Deals Estimator Futher Differentiates Demand Analytix 

Deals Estimator extends Demand Analytix's capabilities into Lead-to-Revenue Management (aka L2RM). Demand Analytix's capabilities include automated product forecasting, sales analysis, automated financial roll-ups, and, now, Deals Estimator. They help bridge across Product Lifecycle Management, Financial Planning and Analysis, Supply Chain Management, and Marketing/Sales Lead Funnel Management. Demand Analytix is the only company that offers these capabilities in the public cloud as an affordable software-as-a-service.


Deals Estimator for both Forecast Workbench and Goals Workbench is available now to all subscribers at no additional charge.

Demand Analytix offers the only SaaS software that integrates orders analysis, product forecasting, and financial roll-ups showing net revenue and gross margin. It has been developed by product managers for product managers and PL owners and reflects product management best practices.

Demand Analytix's mission is to help companies develop product, marketing, and sales strategies that shape future product demand in order to meet or exceed their revenue and profitability objectives. We do this through affordable Business Analytics Software-as-a-Service (SaaS) applications and professional services. Demand Analytix is the only demand forecasting software that is a Software-as-a-Service and that is targeted at product line managers and product marketing managers. 

About Us

Demand Analytix helps companies develop product, marketing, and sales strategies that drive and shape product demand to meet and exceed financial goals. We do this through our consulting practice, professional services, and Business Analytics applications, which include Third Party software and our ForecastWorkbenchTM SaaS (Software-as-a-Service).

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